Santiago Pérez

Sr. Product Designer

988 32nd Ave W, V5Z 2K2, Vancouver, Canada.
Website

About

Highly accomplished Product Designer and UI/UX Specialist with over 3 years of experience, adept at driving significant improvements in application usability and user experience across diverse digital products. Proven expertise spans the entire product lifecycle, from design thinking and user research to AI-driven project ideation and robust design system development, notably achieving a 37% enhancement in application usability. A collaborative leader skilled in Agile/Scrum methodologies, I excel at delivering user-centered solutions and managing complex projects simultaneously.

Work

Alegra S.A.S

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Product Designer

Cali, Valle del Cauca, Colombia

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Summary

Led product design initiatives for a leading software company specializing in business management solutions and digital products for small and medium enterprises.

Highlights

Drove a 37% improvement in application usability and accessibility across diverse products, significantly enhancing overall user experience for small and medium enterprises.

Led the end-to-end development and structuring of a comprehensive UI Design System library, ensuring design consistency and efficiency across the entire digital product portfolio.

Initiated and proposed multiple AI-driven projects, optimizing user interactions and automating processes, with several key initiatives currently in active development.

Collaborated cross-functionally with development, product management, and business teams to deliver user-centered design solutions, validated through rigorous user research and usability testing.

Contributed to Agile/Scrum workflows by creating detailed wireframes, interactive prototypes, and user flows for new features and product enhancements, ensuring seamless sprint delivery.

Conceptos

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Vice President

Cali, Valle del Cauca, Colombia

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Summary

Contributed to optimizing the team's workflows through strategic task assignment and effective group leadership, resulting in the successful execution of various events and campaigns.

Highlights

Optimized team workflows through strategic task assignment and effective group leadership, leading to the successful execution of various events and campaigns.

Conceptos

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Design Team Lead

Cali, Valle del Cauca, Colombia

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Summary

Optimized the team's creative workflows through strategic task assignment and collaborative leadership, successfully executing over 8 high-impact events and campaigns.

Highlights

Optimized creative team workflows through strategic task assignment and collaborative leadership, successfully executing over 8 high-impact events and campaigns.

Education

Canadian College of Technology and Business

Vancouver, British Columbia, Canada
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Diploma User Experience and Interactive Design Grade:

Platzi Online Platform

Online, N/A, N/A
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Certification UX/UI Design Grade:

ICESI University

Cali, Valle del Cauca, Colombia
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Degree Industrial Design Grade:

ICESI University

Cali, Valle del Cauca, Colombia
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Bootcamp UI & UX Research Grade:

Skills

Design Tools

Figma, Adobe XD, Adobe Creative Suite.

Design Methodologies

Design Thinking, User-Centered Design, Design Systems, Accessibility Design.

Project Management

Scrum, Agile Methodologies.

Prototyping

Wireframing, Interactive Prototyping, User Flow Design.

Research

User Research, Usability Testing, User Experience Analysis.

Specializations

UI/UX Design, Product Design, Branding, SaaS B2B/B2C, IA UX applications.